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Monday, March 27, 2017

PepsiCo expands Nutrition Portfolio | Quaker Nutri Foods & Tropicana Essentials


What comes in your mind when you think of having something quick for breakfast cereals category? Perhaps Oats or Conrflaxes, right? World's renowned oats brand from Pepsico has launched Quaker Nutri Food ready to cook packet of goodness and Tropicana Essentials has introduced Tropicana Essentials Fruit & Veggies on 22nd of March 2017 at Chennai. When we talk about Quaker, it is a known fact that it is 130 years old and world leader in the oatmeal segment.


Commenting about the expansion, Deepika Warrier, Vice President, Nutrition Category - PepsiCo India said -" With the launch of Quaker Nutri Foods and Tropicana Essentials, we are moving one step ahead to become every consumer's journey towards a healthier lifestyle. She also said that they had got into global mapping of breakfast patterns to understand the micro and macro nutrients."




Quaker Nutri Foods
Keeping South Indian consumers taste bud in mind and of course the rushed lifestyles of office goers, there is a need for healthy options. Tamil Nadu and Kerala are the main key growth market for them. So PepsiCo India is certain that income should not be the barrier to have a proper balanced meal. The new range includes Quaker Nutri Upma and Quaker Nutri Khichdi, Quaker Nutri Idli and Quaker Nutri Dosa, with the goodness of up to 40% -56% Quaker oats to make mornings healthy. Within a week I found the newly launched packets in various departmental stores, More, Spencer to name a few. Since the target is economic class, the prices are INR.40 for 40 gms to start with. All the new varieties will be available in 40g and 150g packs across all stores.
I personally tried Quakers Nutri Dosa and Quaker Nutri Umpa, both tasted good.


Tropicana Essentials
Those who are not familiar with Tropicana, it's world's number one packaged juice brand! On 22nd March 2017, the Tropicana essentials has introduced 'Fruit & Veggies, with Vitamin A and Vitamin C present in fruits and vegetables to the people of Tamil Nadu. So now whole family can enjoy the delicious range of functional juices that have been created skillfully to combat the deficiencies in Indian urban diets and lifestyle. WHO recommends consuming 5 servings of fruits and veggies in a day, a study by ICRIER found that  Indians consume only 3.5 servings. So the picture is younger generation and students were found to consume much less what is being prescribed. Every packet of 200 ml pack of Tropicana Essentials- Fruit & Veggie delivers the goodness of juice of one serve of fruit and veggies each. April 2017 will see the launch of another juice product in the Tropicana essentials category.

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