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Wednesday, March 29, 2017

Jhuri Aloo Bhaja Bengali Style | Julienne Potato Fries


Jhir-Jhirey-Aloo-Bhaja is a traditional Bengali recipe where finely grated potato sticks are fried till crispy and crunchy. A favorite for all ages as the simplicity of the recipe appeals to all. Jhuri Aloo Bhaja as the name suggests is crispy fried potato julienne, one of a staple side dish at any Bengali home, best accompaniment for Dal-Rice. If you are looking for many such Bhaja / Bhajis that are regular at Bengali's kitchen do check out 





Jhir-Jhirey Aloo Bhaja is a very simple recipe which are super addictive when tossed with few curry leaves and fried peanuts. Very little seasoning is needed as Chat masala, salt and red chili powder does the trick. These munchies are great for tea time snack also.

Ingredients:

3 large Potatoes
handful of Peanuts (optional)
2 sprigs of Curry leaves
1/2 tsp Turmeric powder
1/4 Chat masala
1/4 tsp Red chili powder
A pinch of black salt
Salt
Oil for deep frying

Method:

Wash and peel the potatoes. Cut potatoes razor thin sticks with a sharp knife or you can use Mandoline (*see the video for reference below). 



Transfer the thinly grated potato sticks on a sieve and run under tap water. Now take a bowl full of chilled water, rinse the potato in cold water to remove the surface starch.

Change the water again with chilled water and dip the grated potato sticks for half an hour. Heat oil in a deep fried pan. Fry peanuts in hot oil and keep aside. Now fry the curry leaves, drain and keep aside. Squeeze out as much water as possible with your hands and keep aside in plate. And divide the razor thin potato sticks into 5-6 batches as we can not crowd the pan /kadhai or else you will end up a huge lump of potato sticks. Add a pinch of turmeric and mix with a fork Do not add salt at this stage.




Fry one batch at a time and keep stirring as it will ensure even cooking. Fry till they turn crispy, sprinkle salt. Drain on an absorbent tissue. Repeat till all the batches are done. Sprinkle red chili powder, chat masala, fried peanuts and curry leaves. Crispy and super crunchy Jhuri Aloo Bhaja is ready to serve. 

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Monday, March 27, 2017

PepsiCo expands Nutrition Portfolio | Quaker Nutri Foods & Tropicana Essentials


What comes in your mind when you think of having something quick for breakfast cereals category? Perhaps Oats or Conrflaxes, right? World's renowned oats brand from Pepsico has launched Quaker Nutri Food ready to cook packet of goodness and Tropicana Essentials has introduced Tropicana Essentials Fruit & Veggies on 22nd of March 2017 at Chennai. When we talk about Quaker, it is a known fact that it is 130 years old and world leader in the oatmeal segment.


Commenting about the expansion, Deepika Warrier, Vice President, Nutrition Category - PepsiCo India said -" With the launch of Quaker Nutri Foods and Tropicana Essentials, we are moving one step ahead to become every consumer's journey towards a healthier lifestyle. She also said that they had got into global mapping of breakfast patterns to understand the micro and macro nutrients."




Quaker Nutri Foods
Keeping South Indian consumers taste bud in mind and of course the rushed lifestyles of office goers, there is a need for healthy options. Tamil Nadu and Kerala are the main key growth market for them. So PepsiCo India is certain that income should not be the barrier to have a proper balanced meal. The new range includes Quaker Nutri Upma and Quaker Nutri Khichdi, Quaker Nutri Idli and Quaker Nutri Dosa, with the goodness of up to 40% -56% Quaker oats to make mornings healthy. Within a week I found the newly launched packets in various departmental stores, More, Spencer to name a few. Since the target is economic class, the prices are INR.40 for 40 gms to start with. All the new varieties will be available in 40g and 150g packs across all stores.
I personally tried Quakers Nutri Dosa and Quaker Nutri Umpa, both tasted good.


Tropicana Essentials
Those who are not familiar with Tropicana, it's world's number one packaged juice brand! On 22nd March 2017, the Tropicana essentials has introduced 'Fruit & Veggies, with Vitamin A and Vitamin C present in fruits and vegetables to the people of Tamil Nadu. So now whole family can enjoy the delicious range of functional juices that have been created skillfully to combat the deficiencies in Indian urban diets and lifestyle. WHO recommends consuming 5 servings of fruits and veggies in a day, a study by ICRIER found that  Indians consume only 3.5 servings. So the picture is younger generation and students were found to consume much less what is being prescribed. Every packet of 200 ml pack of Tropicana Essentials- Fruit & Veggie delivers the goodness of juice of one serve of fruit and veggies each. April 2017 will see the launch of another juice product in the Tropicana essentials category.

read more.. "PepsiCo expands Nutrition Portfolio | Quaker Nutri Foods & Tropicana Essentials"

Monday, March 20, 2017

Royal Oreo Brownie Recipe



Friends, am I so thrilled to share with you one of the most delicious and chewy dessert of all times. Does the name tempts you that is Royal Oreo Brownie! What not to love about it? I call it Royal because it's got Oreo when mixed with brownie batter is a sure winner. I did a guest post on Lubna's blog during last Christmas when she was hosting Christmas special baked goodies. You could check my post at Yummy Food by Lubna Karim. I guarantee you that the taste of this brownie drowned with coffee would truly make this phrase come alive that “ Way to heart is through the stomach”. Not to mention the emotions of the movie would ensure that you finish up this meal in no time. So please try this exercise and I guarantee that both of you would have a time of your lives. 
Do check out my earlier brownie recipe which is my most searched recipe on my blog 'Nutty Dark Chocolate Brownie'

Ingredients:

1 cup plain Flour plus extra for dusting
140 gms Caster Sugar
3 tbsp Cocoa powder
1/2 tsp Baking powder
1 cup melted Butter (unsalted)
100 gms Dark Chocolate, grated or finally chopped
2 Eggs, beaten
1 tsp Vanilla extract
150 pack of Oreo cookies, broken into pieces
Marshmallows (optional)


Method:

Preheat the oven to 160 Degree Celsius, grease a 9 inch square baking tin and line with baking paper with extra hanging over the sides. Sift together the flour, sugar, cocoa powder, baking powder and make a well in the center.



Melt the butter in a pan over a medium heat. When the butter has melted, remove form heat and add grated chocolate. Leave to stand for few a minutes or until the chocolate melts and then stir together. Whisk the eggs one at a time and pour it in the well of dry ingredients. Combine well and then add broken Oreo cookies again stir until fully combined. Evenly spread batter in the pan and bake for 40 minutes. Just before 5 minutes of finishing time I did add some marshmallows but you can totally omit this step. Let the brownies cool in the pan for an hour or two. Pull the brownies out with the extended baking paper, cut them into squares and serve.



read more.. "Royal Oreo Brownie Recipe"